Schedule Maintenance and Post-Campaign Review
Our goals must be met to achieve your goals.
We manage, maintain, and relentlessly drive our partners in the media to overachieve the planned outcomes to overachieve goals.
Through the campaign, we check every ad, impressions and placement and check every invoice to ensure that the dollars are maximized.
We perform optimization and, if necessary, redirect the impressions to continue to increase response.
We know that media plans and campaigns must be built with flexibility to respond to market factors (a good example is Twitter).
Upon completion of the campaign, we review actual delivery vs goal. We report back about all aspects of the campaign – analyzing the effectiveness of the delivery, added value and valuation of those impressions. We can analyze partner-reporting against Google analytics.